It was a pleasure to reconnect with customers and partners at SupplySide West in Las Vegas, where Givaudan showcased the latest science‑backed advances in cognitive and gut health. The event provided an inspiring opportunity to share our progress, exchange insights, and celebrate the collaborations that keep innovation thriving across the wellbeing space.
A key highlight was our latest Cereboost™ open‑label study, conducted in partnership with Michigan State University and PitFit Training, exploring the impact of this patented American ginseng extract on professional race drivers. The findings confirmed that Cereboost™ supports overall performance: 94% of participants reported enhanced performance.
To bring this study to life, visitors at the Givaudan booth had a unique opportunity to experience the same driving simulator used in the research. The interactive setup allowed guests to test their concentration and reaction time behind the wheel, offering a hands‑on glimpse into how Cereboost™ may help sustain focus under pressure.
We also unveiled Zensera™, a patent‑pending lemon balm extract specifically designed to support cognitive function under pressure. Its efficacy at a dose, clean water-only extraction formula, and broad application range make Zensera™ an exciting solution for brands looking to meet consumer needs around stress and focus.
At the booth, attendees sampled three Cereboost™ functional prototypes, demonstrating how Givaudan’s expertise extends beyond active ingredients to flavour, texture, and formulation design, transforming proven science into enjoyable everyday products.
Beyond cognition, Arrabina®‑P attracted attention for its role in advancing digestive wellbeing. This prebiotic fibre offers benefits for gut comfort, microbiome support, and overall digestive balance, perfectly complementing Givaudan’s holistic approach to health, which links the gut, mind, and body through next‑generation ingredients.
SupplySide West once again highlighted how shared knowledge and partnership fuel the evolution of nutrition science. We sincerely thank everyone who visited our stand, exchanged ideas, and joined the conversation about shaping the future of health and wellbeing.
Discover more about Givaudan’s end‑to‑end ingredient solutions and ongoing research in cognitive and digestive health on our Health Solutions Hub.
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