89% of consumers now consider their emotional and mental health to be as important as their physical health.
With many consumers seeking better mental well-being, dietary supplement manufacturers want to design natural products with cognitive benefits delivered in an enjoyable experience.
When making a decision, our brain retrieves relevant memories stored in the hippocampus and transmits these to the prefrontal cortex, which is responsible for executive functioning and decision-making. The prefrontal cortex then integrates these memories, assesses their relevance to the current situation, and draws on past experiences to evaluate potential outcomes and make informed decisions.
By affecting our attention and how we interpret stimuli, our energy levels also play a significant role in shaping our decision-making abilities. Fatigue can compromise our ability to pay attention, making it difficult to process information accurately. This, in turn, can lead to sub-optimal decision-making. Conversely, being well-rested and feeling energised can enhance attention, facilitating more effective information processing and improved decision-making.
Memory and attention are intricately linked, with attention helping to encode new information into memories. Attention directs pertinent information to the hippocampus for storage, ensuring that these can be accessed in future decision-making processes, enabling actions based on accurate and relevant memories.
Understanding how we can naturally support these processes opens up many opportunities to address consumer needs for cognitive support.
One of these natural options is American ginseng (Panax quinquefolius), which has been used for centuries by Native Americans and in Traditional Chinese Medicine to support relaxation and calmness. American ginseng is classified by scientists as an adaptogen – a type of botanical that is believed to support the body's ability to deal with stress. Made from sustainably harvested American ginseng, Givaudan’s Cereboost™ has been shown in multiple clinical studies to deliver benefits for memory and attention.
Natural scientifically substantiated ingredients like CereboostTM, offer a clear opportunity for launching innovative products with memory, attention and mood benefits.
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