Vitamin A from carrots

Nutrients from natural sources for eye and skin health

A familiar, plant-based ingredient with a vibrant colour and antioxidant effect

Vitamin A is a fat-soluble vitamin which contributes to the normal functioning of eye¹ ² ³ and skin health¹ , cognition⁴, gut health⁵ and immune health¹ ⁶ ⁷ . The global vitamin A vision market is worth over $70 million.⁸ Carrots contain carotenoids, a natural provitamin A, which the body converts into vitamin A. Wholefood provitamin A from carrots is rich in natural compounds linked to antioxidant properties⁹ , including carotenoids. In complex food matrices, these carotenoids can help protect compounds such as lipids from oxidative degradation.¹⁰ ¹¹ The carrot powder brings these nutrients, along with an orange pigment and a sweet earthy taste of carrots to meet consumer demand for clean, plant-based ingredients.¹² ¹³

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Benefits

Cognition

Eye health

Gut health

Skin health

The quest for nutrition and health from natural sources

87% of consumers in France and the UK say that vitamins derived from fruits and vegetables are appealing¹⁴. 93% of globally surveyed consumers are familiar with carrots¹⁵, 77% like them¹⁵, and they are seen as healthy, refreshing, energizing and authentic.¹⁵ Carrot powder is one of the top five ingredients that consumers in APAC are interested in and familiar with across all health platforms. ¹⁶

Why

Vitamin A from carrots

Carotenoids

a natural precursor of vitamin A

Plant-based

Familiar, clean and minimally processed

Vibrant orange colour

Antioxidant effect

Want to know more about OatWell™'s unique characteristics?

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The science behind

Vitamin A from carrots

A source of vitamin A as it occurs in nature

Carrots contain provitamin A carotenoids, which the body transforms into vitamin A. Vitamin A has been proven to contribute to the maintenance of normal eye¹ ² ³ and skin health¹, cognition⁴, gut health⁵, and immune health.¹ ⁶ ⁷ Carrots are also rich in natural antioxidants.¹⁷

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Vitamin A from carrots

responsible sourcing

Responsibly sourced carrots, traceable to the field

Our carrots can be traced to the field, where they are grown by small, responsible suppliers in Germany. In accordance with our Sourcing4Good programme, our suppliers use sustainable farming practices to protect the environment, and conduct regular soil analysis in order to monitor fertilization according to identified crop needs.

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Traditional use

The carrot is a well-known and loved root vegetable native to Europe and Afghanistan. It was first cultivated for its seeds and leaves rather than its roots¹⁸, and the orange carrot was first bred by Dutch growers. Today, this versatile vegetable is familiar to most consumers and is the fourth most consumed vegetable in the US¹⁹. It is often enjoyed in savoury stews, salads, and roasts. Recently consumers have started to enjoy it as a smoothie ingredient. The carotenoids in carrots are a natural pigment that provides a vibrant orange colour to food and beverage applications.

Why formulate

with

Vitamin A from carrots

?

Carrot powder is available with a carotenoid content of 750 ppm or 2000 ppm, and can be used for tablets, capsules, gummies, cereal bars and ready-to-mix powders.

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FAQs

We would love to hear from you!

If you have a specific product in mind or are curious about how we can assist in your innovation journey, please don't hesitate to get in touch

Linus Pauling Institute (2023) Vitamin A. Available at: https://lpi.oregonstate.edu/mic/vitamins/vitamin-A#skin-diseases-treatment (accessed 12 December, 2023).
EU regulation 432/2012. “Vitamin A contributes to the maintenance of normal vision.” Available at: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6479
European Food Safety Authority (EFSA) (2010) Scientific Opinion on the substantiation of health claims related to vitamin A (including β-carotene) and maintenance of normal vision (ID 4239, 4701), maintenance of normal skin and mucous membranes (ID 4660, 4702), and maintenance of normal hair (ID 4660) pursuant to Article 13(1) of Regulation (EC) No 1924/2006. Available at: https://www.efsa.europa.eu/en/efsajournal/pub/1754
Wołoszynowska-Fraser M.U. et al. (2020) ‘Vitamin A and Retinoic Acid in Cognition and Cognitive Disease’, Annual Review of Nutrition, 40:247-272.
Iyer N. et al. (2019) ‘Vitamin A at the interface of host-commensal-pathogen interactions’, PLoS Pathogens, 15(6): doi:10.1371/journal.ppat.1007750.
EU regulation 432/2012. “Vitamin A contributes to the normal function of the immune system.” Available at: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6480
European Food Safety Authority (EFSA) (2010) Scientific Opinion on the substantiation of a health claim related to vitamin A and contribution to normal development and function of the immune system pursuant to Article 14 of Regulation (EC) No 1924/2006. Available at: https://efsa.onlinelibrary.wiley.com/doi/abs/10.2903/j.efsa.2013.3334
Nutrition Business Journal (2021), Condition Specific Report 2021
Fiedor J. et al. (2014) ‘Potential role of carotenoids as antioxidants in human health and disease’, Nutrients, 6(2):466-88.
Sandmann, G. et al. (2019) ‘Antioxidant Protection from UV- and Light-Stress Related to Carotenoid Structures’, Antioxidants, 8:2019.
Boon C.S. et al. (2010) ‘Factors influencing the chemical stability of carotenoids in foods’, Critical Reviews in Food Science and Nutrition, 50(6):515-32.
Straits Research (2021) Clean Labels Food Market. Available at: https://straitsresearch.com/report/clean-label-foods-market (accessed 15 February 2024).
Polaris Market Research (2021) Vegan Supplements Market Share, Size, Trends, Industry Analysis Report, By Product (Vitamins, Minerals, Amino Acids, Botanical Supplements, and Others); By Form; By Distribution Channel; By Region; Segment Forecast, 2022-2030. Available at https://www.polarismarketresearch.com/industry-analysis/vegan-supplements-market (accessed 12 December 2023).
Data on file (2023) Givaudan consumer survey. Consumer insights on natural vitamins.
Data on file (2021) Givaudan consumer survey. Givaudan Moods & Emotions.
Data on file (2021) Givaudan consumer survey. Givaudan Nutra Survey 2021.
Gęgotek A. et al. (2022) ‘Antioxidative and Anti-Inflammatory Activity of Ascorbic Acid’, Antioxidants (Basel), 11(10):1993.
Oxender, B. (2020) Carrots: Tracing this vegetable’s roots. Available at: https://foodandnutrition.org/from-the-magazine/carrots-tracing-the-vegetables-roots/ (accessed 6 January 2020).
U.S. Department of Agriculture (2020) Potatoes and tomatoes are the most commonly consumed vegetables. Available at: https://www.ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=58340 (accessed 16 December 2020).

The science behind Vitamin A

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Vitamin A from carrots

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Linus Pauling Institute (2023) Vitamin A. Available at: https://lpi.oregonstate.edu/mic/vitamins/vitamin-A#skin-diseases-treatment (accessed 12 December, 2023).
EU regulation 432/2012. “Vitamin A contributes to the maintenance of normal vision.” Available at: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6479
European Food Safety Authority (EFSA) (2010) Scientific Opinion on the substantiation of health claims related to vitamin A (including β-carotene) and maintenance of normal vision (ID 4239, 4701), maintenance of normal skin and mucous membranes (ID 4660, 4702), and maintenance of normal hair (ID 4660) pursuant to Article 13(1) of Regulation (EC) No 1924/2006. Available at: https://www.efsa.europa.eu/en/efsajournal/pub/1754
Wołoszynowska-Fraser M.U. et al. (2020) ‘Vitamin A and Retinoic Acid in Cognition and Cognitive Disease’, Annual Review of Nutrition, 40:247-272.
Iyer N. et al. (2019) ‘Vitamin A at the interface of host-commensal-pathogen interactions’, PLoS Pathogens, 15(6): doi:10.1371/journal.ppat.1007750.
EU regulation 432/2012. “Vitamin A contributes to the normal function of the immune system.” Available at: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6480
European Food Safety Authority (EFSA) (2010) Scientific Opinion on the substantiation of a health claim related to vitamin A and contribution to normal development and function of the immune system pursuant to Article 14 of Regulation (EC) No 1924/2006. Available at: https://efsa.onlinelibrary.wiley.com/doi/abs/10.2903/j.efsa.2013.3334
Nutrition Business Journal (2021), Condition Specific Report 2021
Fiedor J. et al. (2014) ‘Potential role of carotenoids as antioxidants in human health and disease’, Nutrients, 6(2):466-88.
Sandmann, G. et al. (2019) ‘Antioxidant Protection from UV- and Light-Stress Related to Carotenoid Structures’, Antioxidants, 8:2019.
Boon C.S. et al. (2010) ‘Factors influencing the chemical stability of carotenoids in foods’, Critical Reviews in Food Science and Nutrition, 50(6):515-32.
Straits Research (2021) Clean Labels Food Market. Available at: https://straitsresearch.com/report/clean-label-foods-market (accessed 15 February 2024).
Polaris Market Research (2021) Vegan Supplements Market Share, Size, Trends, Industry Analysis Report, By Product (Vitamins, Minerals, Amino Acids, Botanical Supplements, and Others); By Form; By Distribution Channel; By Region; Segment Forecast, 2022-2030. Available at https://www.polarismarketresearch.com/industry-analysis/vegan-supplements-market (accessed 12 December 2023).
Data on file (2023) Givaudan consumer survey. Consumer insights on natural vitamins.
Data on file (2021) Givaudan consumer survey. Givaudan Moods & Emotions.
Data on file (2021) Givaudan consumer survey. Givaudan Nutra Survey 2021.
Gęgotek A. et al. (2022) ‘Antioxidative and Anti-Inflammatory Activity of Ascorbic Acid’, Antioxidants (Basel), 11(10):1993.
Oxender, B. (2020) Carrots: Tracing this vegetable’s roots. Available at: https://foodandnutrition.org/from-the-magazine/carrots-tracing-the-vegetables-roots/ (accessed 6 January 2020).
U.S. Department of Agriculture (2020) Potatoes and tomatoes are the most commonly consumed vegetables. Available at: https://www.ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=58340 (accessed 16 December 2020).

Vitamin A Responsible Sourcing

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Vitamin A from carrots

Our Commitment

Why Givaudan?

Botanical expertise

Explore our trusted, natural ingredients–sustainably sourced with rigorous quality control.

Science & technology

Innovate with our science-backed ingredients with proven health, wellbeing and nutritional benefits.

Enjoyable food experiences

Create unique products with the right taste, colour, texture and functional ingredients.

The latest consumer insights

Transform consumer needs into outstanding products.

Discover more

Linus Pauling Institute (2023) Vitamin A. Available at: https://lpi.oregonstate.edu/mic/vitamins/vitamin-A#skin-diseases-treatment (accessed 12 December, 2023).
EU regulation 432/2012. “Vitamin A contributes to the maintenance of normal vision.” Available at: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6479
European Food Safety Authority (EFSA) (2010) Scientific Opinion on the substantiation of health claims related to vitamin A (including β-carotene) and maintenance of normal vision (ID 4239, 4701), maintenance of normal skin and mucous membranes (ID 4660, 4702), and maintenance of normal hair (ID 4660) pursuant to Article 13(1) of Regulation (EC) No 1924/2006. Available at: https://www.efsa.europa.eu/en/efsajournal/pub/1754
Wołoszynowska-Fraser M.U. et al. (2020) ‘Vitamin A and Retinoic Acid in Cognition and Cognitive Disease’, Annual Review of Nutrition, 40:247-272.
Iyer N. et al. (2019) ‘Vitamin A at the interface of host-commensal-pathogen interactions’, PLoS Pathogens, 15(6): doi:10.1371/journal.ppat.1007750.
EU regulation 432/2012. “Vitamin A contributes to the normal function of the immune system.” Available at: https://ec.europa.eu/food/food-feed-portal/screen/health-claims/eu-register/details/POL-HC-6480
European Food Safety Authority (EFSA) (2010) Scientific Opinion on the substantiation of a health claim related to vitamin A and contribution to normal development and function of the immune system pursuant to Article 14 of Regulation (EC) No 1924/2006. Available at: https://efsa.onlinelibrary.wiley.com/doi/abs/10.2903/j.efsa.2013.3334
Nutrition Business Journal (2021), Condition Specific Report 2021
Fiedor J. et al. (2014) ‘Potential role of carotenoids as antioxidants in human health and disease’, Nutrients, 6(2):466-88.
Sandmann, G. et al. (2019) ‘Antioxidant Protection from UV- and Light-Stress Related to Carotenoid Structures’, Antioxidants, 8:2019.
Boon C.S. et al. (2010) ‘Factors influencing the chemical stability of carotenoids in foods’, Critical Reviews in Food Science and Nutrition, 50(6):515-32.
Straits Research (2021) Clean Labels Food Market. Available at: https://straitsresearch.com/report/clean-label-foods-market (accessed 15 February 2024).
Polaris Market Research (2021) Vegan Supplements Market Share, Size, Trends, Industry Analysis Report, By Product (Vitamins, Minerals, Amino Acids, Botanical Supplements, and Others); By Form; By Distribution Channel; By Region; Segment Forecast, 2022-2030. Available at https://www.polarismarketresearch.com/industry-analysis/vegan-supplements-market (accessed 12 December 2023).
Data on file (2023) Givaudan consumer survey. Consumer insights on natural vitamins.
Data on file (2021) Givaudan consumer survey. Givaudan Moods & Emotions.
Data on file (2021) Givaudan consumer survey. Givaudan Nutra Survey 2021.
Gęgotek A. et al. (2022) ‘Antioxidative and Anti-Inflammatory Activity of Ascorbic Acid’, Antioxidants (Basel), 11(10):1993.
Oxender, B. (2020) Carrots: Tracing this vegetable’s roots. Available at: https://foodandnutrition.org/from-the-magazine/carrots-tracing-the-vegetables-roots/ (accessed 6 January 2020).
U.S. Department of Agriculture (2020) Potatoes and tomatoes are the most commonly consumed vegetables. Available at: https://www.ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=58340 (accessed 16 December 2020).

Enhanced nutrition in any application

OatWell™ offers multiple functional benefits for food formulations, making it a versatile ingredient and allowing for fibre fortification in many applications, including bread, crackers, pastas, sweet baked goods and extruded snacks.

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OatWell™

OatWell™ behaves as a natural stabiliser/emulsifier, making it an ideal ingredient for clean label strategies, while its high viscosity can deliver thickening properties. In applications such as bakery or processed meats, it exhibits water binding capacities, which hold potential for fat reduction. For classic applications, such as crackers and cereals, it can add a satisfying crisp.

11.4g

of OatWell™ BG28 delivers: 3g of oat beta glucan, 5.6g of dietary fibre and only 32Kcal

Designed for your formulation needs

The Oatwell™ range offers varying levels of total dietary fibre, oat beta-glucan and protein content, as well as different particle sizes. Its unique characteristics make it easy to incorporate in application while meeting taste and nutritional targets for a truly enjoyable consumer experience.

Baked goods

Easy to incorporate
Water binding capacity and moisture retention help extend shelf life
Can be mixed in binder syrup to provide thickness
High viscosity delivers thickening properties and texture
Enables some fat reduction in cakes
Improves overall nutritional profile

Extruded cereals / Snacks

Easy to incorporate
Excellent format to deliver high content of oat beta-glucan and fibre
Good expansion properties
Lighter, aerated and crispy texture
No colour impact
Improves overall nutritional profile

Pasta

Easy to incorporate
Water binding
Comparable texture to regular pasta
Improves overall nutritional profile

RTM Powders

Free flowing and easy to blend
Good dispersion
Can deliver added mouthfeel
Texture may add to perception of satiety
Improves overall nutritional profile

A little product for a lot of nutrition

Our OatWell™ Bran BG28 has over 50% total fibre and 28% beta-glucan. This beta-glucan is a powerful fibre and can help achieve different health claims around the globe. For example in the US, using the heart health claim requires delivering 3g of beta-glucan/day.

Unique properties to deliver unmatched benefits from oats

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OatWell™

For over 30 years, OatWell™ has been researched to develop innovative oat products. Much of our work has focused on proving the health benefits of oat beta-glucans in order to deliver premium value to our customers.

A unique nutritional profile

Generally considered healthier and more nutritious than the other main cereals, oats offer a full range of benefits in a single ingredient. OatWell™ can be provided in three different concentrations of beta-glucans, all delivering both soluble and insoluble fibres, along with an average of 21% - 23% protein.

A proprietary production process

OatWell™ uses a unique production process to fractionate the oat kernel into three product lines: beta-glucan products, oat flours, and oat oils. Our production process preserves the native structure of oat beta-glucans, retaining their high molecular weight during fractionation into oat brans with a high amount of beta-glucans.

The importance of high molecular weight

The molecular weight of oat beta-glucan is essential to delivering health benefits. OatWell™'s beta-glucan has a very high molecular weight (2000-2500 kDa as naturally found in oats), which contributes to its unique viscosity and thickening properties. This viscosity has an important impact on physiological functions, such as reducing blood cholesterol levels, moderating blood glucose and insulin levels, and potentially benefiting satiety.

Benefits of OatWell’s high molecular weight:

Ability to effectively reduce cholesterol and maintain healthy blood sugar levels compared to low molecular weight alternatives
High viscosity – thickening properties
Excellent water-binding properties
Potential to replace fat in product formulations

Unlocking the potential of dietary fibres and oat beta-glucan

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OatWell™

Dietary fibre is an essential part of a healthy diet, promoting digestive health and providing a range of benefits that can help maintain overall wellbeing. Found in fruits, vegetables, grains, and legumes, dietary fibres are carbohydrates that cannot be digested by the body.

Nutrition Facts Label: FDA definition of “dietary fibre”

"non-digestible soluble and insoluble carbohydrates (with 3 or more monomeric units), and lignin that are intrinsic and intact in plants; isolated or synthetic non-digestible carbohydrates (with 3 or more monomeric units) determined by FDA to have physiological effects that are beneficial to human health."⁸

Soluble Fibers

Soluble fibres are dispersible in water. Fibres with high molecular weight, such as OatWell™, transform into a gel-like substance as they move through the digestive tract, where they are fermented by beneficial bacteria.⁹ This type of fibre is known to reduce cholesterol levels, particularly LDL (bad cholesterol)¹⁰, and manage blood glucose levels⁷ making it particularly beneficial for those concerned with heart health and healthy blood glucose. When soluble fibre, such as that found in Oatwell™, is digested by beneficial bacteria in the large intestine, it acts as a prebiotic.¹¹ As a result of digestion, short chain fatty acids (SCFAs) are released in the colon and serve as a nutrition source for the colon’s own cells.

Oat beta-glucans

One exceptional soluble fibre is beta-glucan, a natural, indigestible polysaccharide found in oats, barley, yeast, bacteria, algae, and mushrooms. Oats are particularly rich in beta-glucan, with concentrations ranging from 3-5% depending on the variety. Oat bran, produced by removing the starchy content of the grain, contains the highest concentration of beta-glucan, offering numerous health benefits for cardiovascular health⁵ ⁶, glycaemic response⁷ and the gut microbiome.⁴

Insoluble fibres

Insoluble fibres, on the other hand, do not dissolve in water as they pass through the digestive system. They help promote regular bowel movements, helping the stool pass more quickly through the intestines, which studies indicate is associated with a reduced risk of colorectal cancer.¹² By delivering both insoluble and soluble dietary fibres, including beta-glucans,¹³ OatWell™ helps meet consumer expectations for nutritious and delightful food experiences while promoting overall wellbeing. Embrace the power of these natural ingredients to create food experiences that truly resonate with today's health-conscious consumers.

Prebiotic support for the gut microbiome

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OatWell™

science

Oat fibre contributes to improved gut health by increasing faecal bulk, but there’s more to the story. OatWell™ oat bran fibre has prebiotic effects, promoting the growth of beneficial bacteria. These bacteria produce short-chain fatty acids like butyrate and propionate, which have been associated with anti-inflammatory, and cholesterol-lowering properties.²⁰

What is a prebiotic?

Prebiotics are substrates that are selectively utilised by host microorganisms that confer a health benefit. Simply put, they are food for beneficial microbes that live in the human gut. These microbes can produce short chain fatty acids, which are considered beneficial compounds. Most prebiotics are dietary fibres, but not all dietary fibres are prebiotics. Many prebiotic fibres are soluble and some are insoluble.¹¹

The prebiotic effects of oat bran fibre have been validated through years of research. In a review by Malkki and Virtanen, they cite: “in the large bowel, soluble dietary fibre increases the fermentation activity, especially production of butyric acid, enhances growth and colonisation of some probiotic bacterial strains, increases production of microbial mass and thereby aids the removal of nitrogen via faeces. It also increases wet weight of stools, thereby alleviating constipation”.²¹

Research conducted on oat beta-glucan demonstrates that it meets three important criteria, confirming its status as a prebiotic fibre:¹ ²

helps produce Short Chain Fatty Acids (SCFAs): acetate, propionate and butyrate³
increases lactic acid as well as bifidobacteria and lactobacilli³
increases faecal bulk and promotes proper gut function⁴

By nurturing the gut microbiome, OatWell™ is an ideal ally for creating healthy and delightful food experiences that optimize wellbeing from within.

Vitamin A from carrots

Nutrients from natural sources for eye and skin health

A familiar, plant-based ingredient with a vibrant colour and antioxidant effect

Benefits

The quest for nutrition and health from natural sources

Want to know more about OatWell™'s unique characteristics?

The science behind

Vitamin A from carrots

A source of vitamin A as it occurs in nature

Vitamin A from carrots

responsible sourcing

Responsibly sourced carrots, traceable to the field

Traditional use

Why formulate

with

Vitamin A from carrots

?

FAQs

We would love to hear from you!

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Vitamin A from carrots

The natural adaptogen backed by science

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Vitamin A from carrots

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Sciense

Vitamin A from carrots

TM

Sustainability

Vitamin A from carrots

TM

Expert

Vitamin A from carrots

TM

Sourcing

Vitamin A from carrots

TM

Applications

The science behind Vitamin A

Vitamin A Responsible Sourcing

Our Commitment

Enhanced nutrition in any application

OatWell™ offers multiple functional benefits for food formulations, making it a versatile ingredient and allowing for fibre fortification in many applications, including bread, crackers, pastas, sweet baked goods and extruded snacks.

Designed for your formulation needs

The Oatwell™ range offers varying levels of total dietary fibre, oat beta-glucan and protein content, as well as different particle sizes. Its unique characteristics make it easy to incorporate in application while meeting taste and nutritional targets for a truly enjoyable consumer experience.

Baked goods

Extruded cereals / Snacks

Pasta

RTM Powders

A little product for a lot of nutrition

Our OatWell™ Bran BG28 has over 50% total fibre and 28% beta-glucan. This beta-glucan is a powerful fibre and can help achieve different health claims around the globe. For example in the US, using the heart health claim requires delivering 3g of beta-glucan/day.

Unique properties to deliver unmatched benefits from oats

A unique nutritional profile

A proprietary production process