The taste of hibiscus is characterized by its distinctive tartness, often likened to cranberry or pomegranate. This refreshing sour flavour profile adds a unique dimension to beverages, making it a popular choice for teas and RTDs. The taste is complemented by subtle earthy notes, creating a balanced flavour experience. Hibiscus can be enjoyed on its own or blended with other ingredients, enhancing the overall sensory experience while providing a delightful contrast to sweeter flavours.
Hibiscus ingredients impart a rich, deep red to purple hue, enhancing the visual appeal of your products. This striking colour not only attracts consumers but also signifies the natural origins of the ingredient. When incorporated into formulations, hibiscus can create an eye-catching presentation, making products more enticing to consumers while promoting a sense of natural wellness.
Available in a concentrated infusion format, our hibiscus makes for an excellent companion in beverage formulations. This innovative format streamlines logistics by removing the necessity for aseptic packaging. Our hibiscus infusion is extracted with water to retain the plant's distinctive sensory characteristics. Consumers will be drawn to labels that highlight terms such as ‘brew’ or ‘infusion,’ all while savouring the refreshing flavour of hibiscus.
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