Our Consumer & Sensory experts innovate to bring you unique value propositions, and deliver actionable insights based on consumers perceptions, needs and expectations. Using our Sense It® sensory language, we can help you bridge the gap between your consumer perceptions and expressions, leading to the creation of more satisfying product experiences. Our proprietary trendscaping tool, FlavourVision®, can help you better understand changing consumer perceptions. Our latest FlavourVision® report, powered by leading consumer trend agency, Canvas8, shows which trends are having the biggest impact on the health and wellness category. By working with Givaudan, you’ll gain access to these insights and see how they can be applied to your next concept.

With a long legacy in flavours along with deep botanical expertise, Givaudan understands the complexities and intricacies of working with botanical ingredients. These ingredients come with their own unique characteristics, which can affect everything from flavour and aroma to the stability of the final product. Givaudan's team of experienced scientists and flavourists work closely with customers to develop customised solutions that address specific formulation challenges. With skilled experts on the ground in your market, we can support you in delivering the right taste, flavour, colour and benefits in your wellness experience.

Combining the power of AI with human intuition, Givaudan’s unique set of tools can help predict everything from consumer taste preferences to trends. For example, Givaudan’s Advanced Tools for Modelling (ATOM) uses AI to identify positive and negative flavour drivers and explores flavour ingredient synergies. ATOM can be used to work on complex product formulas, helping to assess the contribution and synergies between various types of ingredients to optimise the taste, texture, colour, nutrition and preservation of wellness products.

Creating the perfect wellness experience is one thing, successfully launching it is another. By ensuring the authenticity and origin of our ingredients, we ease the launch process, even in new markets. Our regulatory experts can help you navigate regulations no matter where you are in the world. Equipped with the documentation and data you need, Givaudan can help you introduce new products and ingredients so you can get your next innovation where it’s needed most: in the hands of consumers.