Accelerate Your Product Success with our Holistic Expertise

At Givaudan, we know how important it is to create wellness experiences that keep consumers coming back for more. We’re here to help. From a deep understanding of flavour and botanicals to proprietary digital tools and regulatory support, we’ve got you covered. Working together, we can give your product the best chance of achieving commercial success.

Benefits

Accelerate time to market

Increase commercial success

Create your own tailor-made beverage recipe

Design your own personalised drink, tailored to your mood and preferences! Explore our demo inspired by our exclusive consumer insights research, and begin imagining new beverage experiences with our broad portfolio of botanical ingredients, vibrant colours and delicious flavours. From choosing your base and selecting your benefits to adding flavours and colours, the possibilities are endless!

Fast-track your new product development with our tools and expertise

Delighting your consumers through sensory insights

Our Consumer & Sensory experts innovate to bring you unique value propositions, and deliver actionable insights based on consumers perceptions, needs and expectations. Using our Sense It® sensory language, we can help you bridge the gap between your consumer perceptions and expressions, leading to the creation of more satisfying product experiences. Our proprietary trendscaping tool, FlavourVision®, can help you better understand changing consumer perceptions. Our latest FlavourVision® report, powered by leading consumer trend agency, Canvas8, shows which trends are having the biggest impact on the health and wellness category. By working with Givaudan, you’ll gain access to these insights and see how they can be applied to your next concept.

Solving your formulation challenges

With a long legacy in flavours along with deep botanical expertise, Givaudan understands the complexities and intricacies of working with botanical ingredients. These ingredients come with their own unique characteristics, which can affect everything from flavour and aroma to the stability of the final product. Givaudan's team of experienced scientists and flavourists work closely with customers to develop customised solutions that address specific formulation challenges. With skilled experts on the ground in your market, we can support you in delivering the right taste, flavour, colour and benefits in your wellness experience.

Leveraging digital tools to accelerate time to market

Combining the power of AI with human intuition, Givaudan’s unique set of tools can help predict everything from consumer taste preferences to trends. For example, Givaudan’s Advanced Tools for Modelling (ATOM) uses AI to identify positive and negative flavour drivers and explores flavour ingredient synergies. ATOM can be used to work on complex product formulas, helping to assess the contribution and synergies between various types of ingredients to optimise the taste, texture, colour, nutrition and preservation of wellness products.

Navigating safety, quality and regulatory requirements

Creating the perfect wellness experience is one thing, successfully launching it is another. By ensuring the authenticity and origin of our ingredients, we ease the launch process, even in new markets. Our regulatory experts can help you navigate regulations no matter where you are in the world. Equipped with the documentation and data you need, Givaudan can help you introduce new products and ingredients so you can get your next innovation where it’s needed most: in the hands of consumers.

Disclaimer

This web page is intended to provide business-to-business education and information. Its purpose is not intended to communicate to end consumers. Ingredient information is for educational purposes only; specific ingredients are not intended to prevent, treat, mitigate or cure any disease states. This information is not intended to be used in final consumer products and any use or reference of the intellectual property of Givaudan in the final product may only be made with Givaudan’s prior written permission. The information provided may or may not be applicable to, or satisfy, all regulatory requirements for all global regions. Specific regulatory requirements must be evaluated to ensure compliance within the individual countries and regions.