With a long legacy in flavours along with deep botanical expertise, Givaudan understands the intricacies of working with botanical ingredients. Whether you're creating gummies, powders, beverages or other innovative formats, we know that formulating with botanicals can be tricky. From dealing with challenges around flowability, stability and sedimentation to adding the right taste, flavour, colour, and benefits to your latest innovation, Givaudan's team of experienced scientists and flavourists can help.

From spotting market trends to testing product concepts, the right insights set your product development up for success. Our consumer and sensory experts can share unique value propositions and insights into the latest category trends, based on consumers’ perceptions, needs and expectations. Tap into our Sense It® sensory language, our proprietary trendscaping tool FlavourVision®, and our latest FlavourVision® reports to gain access to these insights and see how they can be applied to your next concept.

Givaudan’s unique set of digital tools can help predict emerging consumer trends and taste preferences. They can also help formulators bridge the gap between consumer perceptions and expressions and optimise the taste, texture and colour of health solutions - ultimately leading to more satisfying product experiences. Givaudan’s Advanced Tools for Modelling (ATOM), for example, uses AI to identify positive and negative flavour drivers and explore flavour ingredient synergies, helping create complex product formulas successfully.

Creating the perfect health solution is one thing. Successfully launching it is another. This is why our experts support you throughout the product development journey. From ensuring our ingredients’ authenticity, origin and consistent quality to navigating regulations no matter where you are in the world. With the necessary regulatory documentation and data at hand, Givaudan is here to support you in streamlining the launch process, even in new markets.