Discover longevity solutions that support wellness today

The rapidly growing longevity market is blurring the lines between health categories, with metabolic health* emerging as a key focus area. But how are consumers responding to this shift, and what does it mean for product innovation?

Read on to discover the opportunities in this space and how our natural longevity solutions for dietary supplements can support cognitive, physical and metabolic health*.

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Why longevity matters

Longevity is evolving beyond healthy aging. It’s a proactive approach to living better – staying mentally sharp, physically active and healthy over demand time. Consumers increasingly that their wellness journey starts today.

Three market opportunities

Three market opportunities

We see three emerging areas of opportunity in the longevity market. Here’s how our solutions can help you meet evolving consumer needs.

Supporting a healthy mind
Support cognitive performance with Cereboost™, our clinically tested adaptogen from American Ginseng.

Supporting physical health
Support joint health and bone density with Turmipure Gold™ and Lifenol™.

Supporting metabolic health*
Learn more about how Svetol^TM, Oatwell^TM^,Glucevia^TM and Novaberin™ support metabolic health*, the foundation for longevity.

Metabolic health* as a foundation for longevity

Metabolic health refers to how well our bodies regulate blood sugar, triglycerides and HDL cholesterol, while maintaining a healthy waist circumference.

Demand for solutions is growing, and the market is responding: supplements with metabolic health* claims have grown by 85%³

The growing adoption of GLP-1 therapies is also reshaping consumer expectations and creating new wellness journeys before, during and after treatment.

As a result, consumers are increasingly seeking convenient, science-backed solutions that support metabolic health* beyond weight management alone.

Meet Novaberin™²: three-in-one benefit support for metabolic health*

Novaberin™ is a patent-pending botanical solution designed to support metabolic health.*

Results from clinical research in overweight pre-diabetic individuals show that Novaberin™ supports multiple aspects of metabolic health*, including healthy weight management, blood glucose and lipid support.⁴

Formulated from Barberry, a natural of source berberine, and Amla fruit, it delivers a multi-benefit approach in a convenient daily dose of 2 x 250 mg.

This latest addition to Givaudan’s growing portfolio of science-backed metabolic health* solutions is responsibly sourced in India.

*Metabolic health: supporting healthy blood sugar and lipid levels

Disclaimer

This web page is intended to provide business-to-business education and information. Its purpose is not intended to communicate to end consumers. Ingredient information is for educational purposes only; specific ingredients are not intended to prevent, treat, mitigate or cure any disease states. This information is not intended to be used in final consumer products and any use or reference of the intellectual property of Givaudan in the final product may only be made with Givaudan’s prior written permission. The information provided may or may not be applicable to, or satisfy, all regulatory requirements for all global regions. Specific regulatory requirements must be evaluated to ensure compliance within the individual countries and regions.