Consumers are increasingly looking for natural solutions that can help them think clearly, perform better and feel balanced. Google Trends analysis shows cognitive-related search terms grew by an average of 156% between 2021 and 2025 and Innova research also revealed that supplement launches with brain and mood benefit statements are growing at 8%. Givaudan’s proprietary research indicates that 71% of people believe staying mentally focused during physical activity improves their performance, reinforcing the link between cognitive support and active lifestyles.

For professional racecar drivers, every millisecond counts. That’s why Givaudan recently partnered with Michigan State University and professional racecar drivers from PitFit Inc. to test the performance benefits of Cereboost™, our clinically researched American Ginseng. The study revealed notable improvements in driving performance and perceived focus. Join us at our stand to try our unique interactive driving simulator and learn how this clinically substantiated ingredient supports cognitive performance, attention, and mood.

From mind and energy, to physical health, gut health, immunity, and intimate health, our broad portfolio of botanical ingredients can help you create differentiated, science-backed solutions. Visit us to learn more about our responsibly-sourced ingredients and speak to our experts about all your health solutions needs.

Highlights include: 

• Zensera™ – Lemon balm extract that supports cognitive performance under stress.⁴
• Lifenol™ – Hops extract supporting comfort and bone health through menopause, recognised by Vitafoods’ Innovation Award for healthy ageing.⁵
• Pacran™ – Whole cranberry blend clinically demonstrated to support urinary tract health.⁶ ‍
• Svetol™ – Green coffee extract for weight management and metabolic health.⁷

Join us to try these ingredients for yourself, and learn how Givaudan’s expertise in flavours, colours, and delivery formats can help you create enjoyable and effective gummies, beverages, powders, and bars.

Givaudan experts Romain Le Cozannet and Elena Sava will discuss the results of our latest open-label study in the presentation “Performance starts in the mind: Racing drivers test Cereboost™. 

Mark your calendars!

‍Date: Tuesday, 5 May

Time: 13.30-13:55

Place: New Ingredients Theatre (3D258)

Join us to discover how Givaudan’s clinically proven ingredient, Cereboost™, may impact real-world performance, with results from professional racing drivers highlighting measurable gains in focus and reaction time.