Pacran™ Responsible Sourcing

The environment where our cranberry grows provides a diverse habitat for numerous animal and plant species. And for every acre of our cranberry production, an average of six acres of support land remains undeveloped to support the hydrological needs of the vines.

We are working closely with our growing partners to provide the best cranberry varieties on the market. Our partners are reducing the use of pesticides and fertilisers and increasing the yield per acre in order to limit the expansion of cultivated areas.

Our cranberries grow in dry fields called bogs. In winter – to protect the vines from the elements – our growing partners flood the bogs, and a layer of ice forms. Then in spring, new buds emerge, and the growing season begins in earnest. Throughout the growing season, the farmers recycle water as much as possible and re-use it from bog to bog – or even from farm to farm – before returning it to nature.

For decades, our cranberry suppliers have organised growers' associations and co-operatives, which are involved in all governance issues, including sustainability. We have also engaged into long-term agreements with selected partners to offer them a secure and fair-priced outlet for their crop volumes for the years to come. These long-term partnerships enable us to work with our growers to continually improve quality and agricultural practices in order to reach best-in-class sustainable ways of working.

By working together, we ensure all our suppliers share our commitment to responsible sourcing. So you benefit not only from high-quality products, but the knowledge that we are driving tangible impacts across our value chains.