Cereboost™

Think faster, perform better*

Givaudan partnered with Michigan State University and PitFit to test the performance benefits of Cereboost™

For professional racecar drivers, every millisecond counts. Over the course of 14 days, 42 professional racecar drivers tried Cereboost™ in a new open-label clinical study, revealing notable improvements in the drivers’ reaction time. Get ready to gear up with Cereboost™!

The study in 60 seconds

Enhanced perceived focus and faster effects

The research used state-of-the art tools to assess the impact of Cereboost™, Givaudan’s patented American ginseng extract, on drivers’ reaction time.***

The open label study revealed notable improvements in driving performance among drivers who took Cereboost^TM for two weeks, including a significant reduction in the fastest lap time (3 seconds) and significantly faster throttle application on corners versus baseline.

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94%

perceived Cereboost™ effectively enhanced their focus

91%

perceived the effects faster than other products they have tried in the past

Expert insights

Insights from the track

In professional racing, a split-second can decide it all. Jim Leo, CEO of Pit Fit Inc., shares his reflections on the study results and two professional drivers reveal how focus, alertness, and attention impacts their performance on the track.

Meet the drivers

Two professional racing drivers tested Cereboost™ for themselves.
Find out how they perceived the effects.**

Pippa Mann

Pippa Mann is a professional racing driver and performance driving coach. She competed seven times in the Indianapolis 500 and was the first woman to earn pole position at Indianapolis Motor Speedway in Indy NXT. Pippa also serves as CEO of Shift Up Now, empowering female racers while continuing her work as a performance driving coach.

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‍“I felt that using Cereboost has improved my cognitive clarity and helped me juggle my different roles and responsibilities better.”

Todd Hobson

Todd Hobson is a USAC Racing Driver

and mechanical engineer. He made history as the first Australian to win a Non Wing Sprint Car A-Main in Indiana. In 2023, Todd won the Australian AWSR Wingless Sprint Championship and was honoured as the 2022 Australian Speedway Sportsperson of the Year.

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“Using Cereboost™ I felt that I was able to make better decisions and reduce micro mistakes towards the end of a race when mentally fatigued.”

Geared up to drive focus further?

Discover Cereboost™

Disclaimer

This web page is intended to provide business-to-business education and information. Its purpose is not intended to communicate to end consumers. Ingredient information is for educational purposes only; specific ingredients are not intended to prevent, treat, mitigate or cure any disease states. This information is not intended to be used in final consumer products and any use or reference of the intellectual property of Givaudan in the final product may only be made with Givaudan’s prior written permission. The information provided may or may not be applicable to, or satisfy, all regulatory requirements for all global regions. Specific regulatory requirements must be evaluated to ensure compliance within the individual countries and regions.