Whether it’s commuting, moving or preparing for that next big work presentation, stress comes in many different forms. In fact, over 70% of adults globally say they feel stressed out by work and daily responsibilities.¹ And it’s that stress that can impact calmness and even cognitive performance.
Cognitive wellbeing is a fast-growing category,² and consumers are looking for high-quality, science-backed ingredients with proven health benefits.³ Givaudan’s new branded ingredient can help stressed consumers find their zen.
The global stress management supplements market is growing rapidly.⁴ At the same time, 7 in 10 consumers say they find branded ingredients appealing, perceiving them to be more trustworthy and effective.3 Givaudan’s new branded botanical ingredient will help your consumers find their zen - supporting calmness and cognitive performance in stressful situations.
Scientific backing and quality are important to consumers when looking for dietary supplements.3 All Givaudan’s branded ingredients - including our new patent-pending ingredient - are backed by robust clinical data. This helps you build the evidence base you need to confidently communicate health and wellness benefits to your customers.
While trusted health and nutritional benefits are paramount, consumers also increasingly want innovative formats and enjoyable taste experiences. Whether you're developing dietary supplements or beverages, we know that formulating with botanicals can be tricky. With a long legacy in flavours along with deep botanical expertise, Givaudan team of experienced scientists and flavourists can help you bring your idea to life.
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